Director of Behavioral Health Services

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming health care. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

As the Director of Behavioral Health Services, you will be responsible for the strategic evolution of the Behavioral Health engagement internally and externally. This will be achieved both through independent activities, as well as through close partnership with Blue Cross’ Public Relations and Marketing areas. Included within the scope of this role are efforts to promote Behavioral Health awareness internally (including promoting staff behavioral health wellness efforts) and externally among members, customers, and providers. This is a high-visibility, high-accountability leadership role that will work cross-functionally across the enterprise with key leaders to implement and support the strategic direction in this area.

Lead programs and initiatives to drive affordability of care. Drive and manage enterprise scale projects assigned by business unit leader. Accountability for the Behavioral Health external engagement strategy, in collaboration with enterprise PR and Marketing, through: External campaigns and efforts aimed at customers External campaigns aimed at providers External campaigns aimed at members Accountability for the Behavioral Health internal engagement strategy, in collaboration with enterprise PR and Marketing, through: Internal campaigns and efforts aimed at associates Employee behavioral health education and wellness initiatives External community efforts in strong partnership with internal stakeholders with community relationships Accountability for research and investigatory efforts (including competitive analysis) aimed at understanding market needs and gaps that can be translated to awareness and engagement initiatives. Lead efforts to secure conference speaking opportunities, interview opportunities, and publication opportunities. Creation of white paper and op-ed content that can be published externally. Development and execution of employee- and leadership performance measurement strategy. In collaboration with enterprise stakeholders, produce: Program descriptions One-pagers Department-specific policies and procedures Value story Design, deploy, and monitor department-wide production of outcome reporting and visibility in the form of reporting collateral to create awareness and visibility of Behavioral Health business unit performance among stakeholders. Coordinate quarterly business review forums for stakeholders